When most industry observers hear customer relationship management (CRM), they think of applications for sales, service and marketing. However, actual CRM software users think of the much more specific functionality required to do business in their industry. For example, sales software used by a pharmaceutical rep to track FDA-related information will vary greatly from that used by a cattle rancher to track their herd. Yes, there’s an app for that.
To meet these unique industry requirements, Microsoft has called on hundreds of partners that resell, customize and implement Microsoft Dynamics CRM. These value-added resellers (VARs) and independent software vendors (ISVs) are extending the core Dynamics CRM applications to meet the unique needs of companies in a range of vertical markets. There are now over 750 certified industry solutions built on Microsoft Dynamics CRM. The breadth of industry solutions available is impressive – a testament to the scope and sophistication of the Microsoft partner channel.
To demonstrate the specificity of these solutions, we decided to highlight some of our favorite Microsoft Dynamics CRM partner solutions. For easy navigation, we’ve linked each industry to its corresponding solution:
| Advertising | Financial Services | Non-Profit |
| Agriculture | Healthcare | Pharmaceuticals |
| Automotive | Hospitality/Travel | Public Sector |
| Construction | Insurance | Real Estate |
| Distribution | Legal | Retail |
Read more: http://www.softwareadvice.com/articles/crm/microsoft-dynamics-crm-industry-solutions-our-20-favorites-1082010/#ixzz0xYTF2cHC
